Fellow author Mark R. Hunter did a blog post about setting up a booksigning in advance of the Christmas shopping season. I haven’t done a signing in years. It’s so much easier to just do all of the selling online. Besides, I never really enjoyed doing them–unless it was a group signing. Solo signings can be productive, sure–but unless you’re Stephen King, J. K. Rowling, or one of those really big names, it can be pretty quiet, too. (Cue the crickets.)
I’ve done a number of group signings. And not only do readers show up, sometimes your fellow authors come to cheer you on–like this one, some years ago, at a Waldenbooks store in south St. Louis County, where I live. That’s fellow author Anna Eberhardt, aka Tiffany White, with me–and peeking around from the safety of the bookshelves is Collin, who refused to pose with us but didn’t object to photobombing us!
My favorite group signing was one I did with twenty other authors at a B. Dalton in a large mall. We had a blast! We made snarky remarks at each other and hammed it up for the shoppers, getting us lots of attention. We also sold a lot of books. I didn’t even mind that our car broke down en route and I had to hitch a ride with the aforementioned Anna and her husband, Leo.