Worth the Effort…and the Meltdown!

Taking The Unicorn’s Daughter from a twenty-two-year-old mass market paperback to a contemporary e-book was at times (most times, if I’m to be honest here) a difficult process. But now, at the end of the novel’s first week on Amazon, I have to say it was definitely worth all the headaches, frustration and backtracking. The e-book is a success. As of this morning, the three-day free book promotion resulted in 9000 downloads in the US alone, and it’s been selling at a steady pace since the promo ended! Yay!


While the original Berkley edition with the nonsensical Sidney Sheldon ripoff title (A Time for Legends) remains near the low end of the Amazon heap with a current ranking of #3,681,865 , the new edition with its original title and a new cover that gives the reader some idea of what the book is about is doing great. As of this morning, it ranked #19 in Genre Fiction/Mystery & Thrillers/Spy Stories and Tales of Intrigue and #69 in Genre Fiction/Mystery & Thrillers/Suspense.


I told the powers that be at Berkley that marketing the book as women’s fiction with the usual hands-and-jewelry cover was a mistake–but marketing chimps tend to think they have all the answers, so….

Collin and I had originally intended to bring the five books I published with Berkley out as e-books on a weekly basis. After completing this first release, we saw that wouldn’t be possible, so we decided on one every two weeks…but now that we see how well this one is doing, we agreed that a book a month is the best way to go.

Angels at Midnight (no, I don’t really get that title, either, marketing chimps, but I like it anyway, so I will likely keep it). Collin is now working on the new cover. In the meantime, I may do another free book promo for Chasing the Wind and Final Hours. An Army of Angelsย is now rescheduled for sometime in the fall. In the meantime, William and I (as Scarlett and James) ย are almost finished with Same Time Tomorrow, and I’ve got two romantic comedies in the works that will make their respective appearances this year as well….




13 responses

  1. WhooHoo! Way to go Norma! ๐Ÿ™‚ Hope it continues to do well.

    I don’t mind the second cover so much, but can definitely see how it might’ve pigeonholed the story.

  2. Bravo, Norma! You’re doing great with the book! And the fresh cover works so well!

    Marketing chimps. Can’t live with them. Can’t send them on a one way trip to the Pine Barrens.

  3. Very great news, hon. ๐Ÿ˜€ Congratulations. A book a month idea… cool. ๐Ÿ™‚ I love that the book Same Time, tomorrow, will be out, soon. ๐Ÿ™‚ I copy that, “Yay!”comment.

  4. You’re welome, hon. ๐Ÿ™‚ I agree and am glad about how 2012 will be a successful year for you. Cool that Collin is rebuilding the his website. If he needs any assistance with it, I’d be more than happy to help.

  5. Ditto what Evie said! It’s been a long time coming, but congratulations on getting your backlist out in 2012…! It does appear that this is your year to shine!!

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