When I first decided to self-publish, I knew I would also have to do my own marketing–something I’d never had to do before. But how difficult could it be? I didn’t do my own marketing at Berkley, but I’d learned a great deal from the people who did….
I was in for a rude awakening. The world of self-publishing might as well have been another planet! I had a lot to learn…and I was determined to get it right. While Collin went about learning to publish through Amazon, I started my own education.
First, we needed a website. I was advised to go for simple. Complex sites that take a long time to load and require special flash players, I was told, are not recommended because most people will not bother with a site that’s difficult to enter. No problem there. I didn’t want a site I couldn’t enter, either!
Social networking was a must: Facebook, LinkedIn, Twitter…no writer (except maybe those already occupying the top slots on the New York Times bestseller lists) could find success without social networking. Okay. I signed up for all three. Then there were writers’ sites like Goodreads and Shelfari.
Blogging was also strongly recommended. I balked at first. Wasn’t blogging just an online journal? I’d never been any good at keeping a journal. I’d do it for a week or two, then lose interest.
Today, I have three blogs. And two duplicate blogs.
The problem with this game plan is that it’s so time-consuming, where does one find time to write? As I’ve stated here before, to succeed, one needs the support of other writers. That means reciprocation–not just buying, reading and reviewing other writers’ books, but their blogs as well. If you’re maintaining your own blog and reading and commenting on twenty or thirty fellow authors blogs, you’re going to be spending a lot of time at it.
Again…when does one find time to write?
Earlier this week, I was mildly upset with a friend who had not commented on my blog in over a month. I got over that when I was trying to read a blog post by another friend and found it so difficult to access his post that I finally gave up. Go to this page…click on a link that takes you to another page…fill out an application and deliver it with a couple pints of blood and your firstborn child…and enter a captcha that can probably stretch across the state of Rhode Island…. Okay, the last part was a bit of sarcasm, but you get the idea, right?
In most cases, I’ll avoid blogs that have captchas, not because I don’t want to read them, but because, with my poor eyesight, making several attempts to decipher them on a number of blogs adds up to a lot of wasted time.
I’ve wondered before, when my primary blogs were at Blogger, why there was not a place to simply click “Like” to let the blogger know I’d been there even if I didn’t have a comment to make. WordPress has this…which is why WordPress is now my primary blogsite for all three of my blogs. If you read any of my posts and don’t have time to comment or don’t really have anything you’d like to say, just click “Like.”
I won’t complain!